Children's art classes are usually discovered the same way: a flyer on a school noticeboard, a friend's recommendation, an Instagram story that disappears in a day. The programme, the dates and the prices all exist. They just live in a message thread, and the same questions come round every term. The category has a visual habit too: balloon fonts, primary colours, clip-art paint splats. What children actually make rarely looks like that.
The Grove Art Studio works out of a fourth-floor room in The Mayfair, on Grand Avenue in Coconut Grove: after-school classes, no-school-day camps, seasonal camps, pop-ups, private lessons and birthday parties, taught in small groups across three age bands. All six programmes go on one page with the hours, the summer weeks and the prices, and each section has its own anchor. Enrolment runs through the studio's registration system. A parent who would rather ask first gets WhatsApp with the message already written, or a phone number.
The design idea was to take the register up rather than down: a fat poster face for headings, a serif for body copy, and a palette of soft pink, deep magenta and teal on warm off-white. Those are the colours of the room, not of a toy box. Children's work carries the imagery, and the gallery is framed as a normal week at the studio rather than a portfolio. Practical things stay practical: the camp grid is weeks by age group, one button per cell, and the directions end with "look for the pink bird".
